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With the launch of the 2006 Mercury Milan came two TV Spots. Based on one of the TV spots came the idea to creat a game where users could protect the Milan from people touching it. This game started as an idea and it was up to me to give it a look and contact different vendors who could work on it and do a good job. Working hand-in-hand with ThirdPlayer.net (London, UK) I was directed the creation of the Traps game. Everything from the minute details of the parking lot to integrating reference photography and game dynamics, as well as interface were considered in the creation of this addictive game. |
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